How to Invest in Your Business

Every business requires an investment beyond just funding. While funding is the foundation of a successful business it is vital that business owners don’t overlook investments in planning, training, equipment and technology, and marketing. As your business grows and builds excess cash, consider the following investment options to build a strong, successful business.

Investing excess cash

Businesses need an operating cash reserve to cover at least three months’ expenses and to maintain strong working capital, but what if there is an excess? To keep the balance sheet in check, businesses need a plan for excess cash. Financial investments, like savings or money market accounts, offer a liquid option to access funds while earning dividends. Business certificates generally earn higher dividends and business owners can choose the term that fits their cash flow needs. Texell offers business savings, certificates, and money market accounts. 

Investing in people

Continued training as a business owner and for your employees not only increases productivity, but it also builds confidence to know you, and they have the skills necessary to help your business remain competitive as industries evolve. Demonstrate how much you value your employees by investing in the benefits they truly want and need. These benefits go beyond a benefits package with paid time off and may include opportunities for professional growth, employee appreciation events, or other ways that support your team. If employees feel overworked, consider outsourcing as needed for minor tasks that your business needs completed but don’t require a full-time employee. You can also consider temporary employees for seasonal or short-term needs.

Investing in equipment & technology

As your business grows, you’ll need to evaluate your equipment, technology, and other resources. Using AI technology increases efficiency, but you’ll need to create a plan to protect proprietary information. Investing in cybersecurity safeguards your business from cyberattacks and prevents data breaches. 
With technology improving at a rapid pace, you may need to invest in better equipment, vehicles, or software. If you’re unable to cover these types of investments with excess cash, equipment loans help expand, upgrade, or repair your equipment. Texell offers a variety of equipment loan terms and payment options to fit your needs.

Low- to no-cost ways to invest in marketing

Online resources offer free or low-cost ways to grow your business. Spread the word about your business using a free Google My Business account to share your location and services in Google search results. Ask customers to leave a review to further establish your credibility and promote your business at no cost.

Social media offers an opportunity to network, build a community of supporters, and learn from others. Establish your business using professional social media accounts that your customers can follow. While social media is available at no cost, budgeting even a small amount for ad spend increases engagement. Maintain your social media presence with content creation using a blog or videos. These require an investment of your time, but taking advantage of these digital marketing tools promotes your knowledge and expertise and grows your brand.

If you’re looking for investment options or other resources for your business, Texell’s Commercial experts are ready to help. Visit Texell.org/Business to learn more or call 254.774.5161 to get started today.

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